An artist is using this short to hype the release of their new single, "Dog Eat Dog", due out this Thursday. The clip serves as a countdown announcement, urging viewers to head to their channel and set a reminder ahead of the drop.

The visualiser for the track is set to premiere at 5pm BST, suggesting a proper launch moment rather than a quiet upload, with the creator clearly keen to build anticipation and get fans watching live as it goes up.