Sony's forthcoming Spider-Man film, Brand New Day, starring Tom Holland, is being tipped for a huge box office debut this weekend, with some analysts suggesting it could rank among the biggest openings in cinema history. This matters for Sony beyond film revenue, as a hit is expected to boost sales across its wider Spider-Man media, including games and merchandise, reinforcing the cross-platform strategy the studio has built around the character.

One projection from Global Box Office puts the film's international opening at around $800 million, which would make it the second-biggest opening ever, behind only Avengers: Endgame's $1.2 billion. Domestic estimates vary, with Deadline's conservative figures suggesting $180-190 million and Box Office Pro projecting as high as $230-250 million, though Christopher Nolan's The Odyssey, still dominating IMAX screens, could limit its reach. Sony is expected to capitalise on the film's momentum, with Marvel's Spider-Man 2 having just received new suits and improved PS5 Pro support, ahead of upcoming titles Marvel Tokon: Fighting Souls and Marvel's Wolverine.