Tom Holland revealed that Sony's Spider-Man video game series significantly shaped his approach to action sequences in the forthcoming 'Spider-Man: Brand New Day.' He was particularly drawn to the games' distinctive finishing moves—stylised takedown animations that provide visual flair in combat. Holland, an admitted enthusiast of the series, even played the games the night before the movie's premiere whilst preparing for the event, seeking creative inspiration from the digital combat choreography. Director Destin Daniel Cretton corroborated this collaborative approach, explaining that the stunt performers and action designers on set were themselves gaming fans who shared screenshots of their favoured moves from the Spider-Man games with the writers' room, exploring how these digital flourishes might be adapted for live-action sequences.

The collaboration between the Spider-Man film and gaming franchises extends beyond the filmmaking itself. Sony is promoting the movie's release through cross-platform integration, adding Holland's film costume into Spider-Man 2 as a playable suit option whilst also introducing a second costume inspired by Marvel Tokon: Fighting Souls. With release scheduled for 31 July, the film is anticipated to become one of 2026's biggest box office performers, with projections ranging from £180 million to £250 million for its opening weekend domestically. Critical reception has been moderately favourable, with reviewers praising its focus on Spider-Man's core appeal—swinging through New York and heroic action—though some found the narrative elements less compelling.