Friend, the lonely AI wearable, returns with a new voice and a much bigger price tag
Friend has relaunched its AI wearable with a built-in speaker, giving the necklace-style device a voice and a more defined conversational personality. The update matters because the company is continuing to position the product as a companion intended to address loneliness, despite uncertainty over what practical functions it offers beyond conversation.
The new Friend 2.0 costs $249, up from the original $99 price two years ago. Founder Avi Schiffmann says it is neither an assistant nor a romantic partner, describing it instead as a possible confidant or friend; the company has previously attracted attention through defaced New York subway adverts, while comparable AI wearables such as Humane’s AI Pin have struggled to gain mainstream adoption.
- Friend 2.0 adds a speaker and conversational voice.
- Its price has risen from $99 to $249.
- AI wearables have so far struggled to attract mainstream buyers.