ITV Studios’ leaders remain confident despite falls in US and international revenue, arguing that the weakness is concentrated in free-to-air television rather than reflecting a wider market downturn. The results matter as the producer of Love Island and The Gentlemen prepares to become a separately listed company after Sky’s acquisition of ITV completes, placing greater focus on its growth prospects and scale.

US revenue fell 17% and international revenue dropped 24% in the first half of 2026, but total ITV Studios revenue still rose 2% to £912 million. Executives cited increasing work for streaming services and the Zoo 55 digital business as strategic priorities, with The Gentlemen’s second season for Netflix and Apple TV’s Guilty Creatures among expected releases later in the year; Sky’s £1.6 billion ITV deal is expected to complete around mid-2027.