‘The Devil Wears Prada 2’ Hits 15.2 Million Views in Five Days on Streaming, Disney’s Biggest Live-Action Movie Premiere Since ‘Deadpool & Wolverine’
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"The Devil Wears Prada 2" has become Disney's biggest live-action movie premiere on streaming since "Deadpool & Wolverine" in 2024, racking up 15.2 million views in its first five days on Disney+ and Hulu. The sequel to the beloved 2006 fashion comedy reunites stars Meryl Streep and Anne Hathaway, and its strong debut suggests significant audience appetite for a follow-up nearly two decades after the original film became a cult favourite.
The viewing figure was calculated by dividing the total streaming hours logged by the film's 119-minute runtime, a standard industry method for estimating views. The result marks a notable win for Disney's streaming platforms, positioning the sequel above other recent live-action releases and reaffirming the strength of the franchise's built-in fanbase.
- "Devil Wears Prada 2" drew 15.2 million streaming views in five days
- Biggest Disney live-action streaming debut since "Deadpool & Wolverine"
- Sequel reunites stars Meryl Streep and Anne Hathaway
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The Devil Wears Prada, released in 2006, became a cult favourite for its sharp take on the fashion magazine world, built around Meryl Streep's icy editor Miranda Priestly and Anne Hathaway's put-upon assistant Andy. Nearly twenty years on, Disney has brought both actors back for a sequel, released directly on its streaming services Disney+ and Hulu rather than in cinemas first.
Streaming platforms track success through "views," a figure worked out by dividing the total hours audiences spend watching a title by its running time. This method lets services like Disney+ compare how different films perform against one another, and against past releases from the same studio, without disclosing exact viewer numbers.
The comparison being drawn here is with Deadpool & Wolverine, a 2024 Marvel film that was itself a major streaming success for Disney. How new releases perform in their first days matters to studios because it signals audience demand and can shape decisions about future sequels, spin-offs or marketing spend.
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