WK Kellogg says it will remove artificial dyes from its cereal products by the end of 2026, responding to growing consumer and regulatory concern about synthetic food colourings. The move matters because several of its best-known breakfast cereals use bright colours, and it could add pressure on other large food manufacturers to make similar changes.

The company has not detailed every product affected, but the commitment covers its cereal portfolio and follows wider scrutiny of possible links between certain artificial dyes and behavioural effects in children. Reformulating products may require changes to ingredients and appearance, while the company seeks to maintain familiar flavours and colours.