V of BTS Is a ‘True Champion’ as the New Ambassador for This Iconic Fashion Brand
The K-pop performer has joined Champion's latest marketing initiative as one of several global representatives for the brand's new campaign centred on celebrating excellence and authenticity. The fashion label, which shifted ownership in 2024, selected V alongside athletes and entertainment personalities, positioning the effort around what the company describes as an intangible quality that distinguishes truly exceptional figures.
This collaboration extends V's established pattern of partnerships with prominent fashion houses. The announcement arrives whilst BTS pursues its ARIRANG World Tour, which has generated significant commercial momentum with their recent album maintaining a strong chart presence. The group recently completed stadium performances on the East Coast with additional shows scheduled through early September.
- V from BTS has been announced as a global brand ambassador for Champion's 'True Champion' campaign, joining several other entertainment and sports figures.
- The partnership marks another high-profile fashion collaboration for the K-pop artist, following previous work with luxury brands including Cartier and Celine.
- The announcement coincides with BTS's ongoing ARIRANG World Tour, during which their recent album achieved multiple weeks at the top of the Billboard 200 chart.