Twitch streamers can now refuse to let Amazon train its genAI models on their content
Developed over time first seen 2 months ago
Twitch has introduced an account setting that lets streamers prevent Amazon, its parent company, from using their content to train generative AI models. The change gives creators more control over how their work is used, although the option is an opt-out rather than requiring prior permission.
Switching off the “Training for Generative AI” setting stops future use of streams, on-demand videos, clips, chat messages, and other channel text or images for generative AI training. Twitch says content may still be used for other AI and machine-learning functions, including automated captions and platform safety tools; messages posted in another streamer’s chat are governed by that streamer’s setting.
- Twitch streamers can opt out of Amazon’s generative AI training.
- The setting covers streams, clips, chats and channel content.
- Some AI-powered captioning and safety features remain enabled.
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Twitch is a live-streaming platform where people broadcast video online, often playing games, chatting, making music or showing other creative work. It is owned by Amazon, and streamers can earn money through subscriptions, advertising, donations and brand deals.
Generative AI is technology that learns patterns from large amounts of material to produce new text, images, audio or video. Training such systems can involve analysing streams, recordings, chat posts and other material created or shared by users.
The issue concerns how much control creators have over the use of their work by the platform that hosts it. Twitch also uses artificial intelligence for practical services such as captions and detecting harmful content, which are separate from training systems designed to generate new material.
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