Creator agency Fixated has appointed media executive Mary Murcko as chief revenue officer, placing her in charge of its global revenue organisation. The move signals Fixated’s effort to expand commercial partnerships and advertising income as it develops a combined talent, production and distribution business for online creators.

Murcko will oversee brand partnerships, direct media and podcast sales, clipping, and other sponsorship activity, reporting to chief executive Zach Katz and president Jason Wilhelm. Fixated launched in 2024, while Murcko previously held senior commercial roles at theSkimm, Fullscreen, Catch+Release, Condé Nast, Gannett and Rodale.