Warner Bros. Discovery has launched the first official “Practical Magic” merchandise range as it promotes the forthcoming sequel, “Practical Magic 2”, which reunites Sandra Bullock and Nicole Kidman. The collection draws on both the 1998 film and its follow-up, showing the studio’s effort to turn long-standing fan interest into retail sales ahead of the new release.

Items include clothing, jewellery, accessories and homeware from partners such as Hot Topic, Loungefly, BoxLunch and Retrokid, with products arriving during August and September and further releases planned for autumn. Highlights include a “Midnight Margaritas Club” apron, a velvet shoulder bag, a sage-green cardigan, themed eyewear and gemstone jewellery; the original film will also return to cinemas for one night on 11 August, while “Practical Magic 2” is due in cinemas on 10 September.