Dick's Sporting Goods, one of America's largest sporting goods retailers, is reportedly moving into the sports trading card business, according to a report by The Athletic cited by OutKick. The move reflects the continued boom in the sports card market, which has grown rapidly in popularity and value in recent years, and signals that major mainstream retailers now see the category as a significant commercial opportunity rather than a niche hobby.

The OutKick article, published on its Recommended/Outkick Sports section, frames the development as evidence of how far the sports card industry has expanded beyond traditional card shops and collector circles. However, the specific details of Dick's Sporting Goods' plans—such as which products, brands or partnerships are involved—are not fully specified in the available text, which cuts off shortly after introducing the story via The Athletic's reporting.