The romance genre has proven commercially successful in publishing, and Bridgerton's emergence as a cultural phenomenon on Netflix has prompted competing streaming services to actively search for comparable historical romance adaptations. Despite the apparent market opportunity, however, streamers have struggled to identify and develop similar period drama properties capable of achieving equivalent success.

Literary author Lisa Kleypas, whose work commands devoted readership within romance circles, offers a compelling source through her Wallflowers series. Set during the Regency period, this four-book narrative follows female characters navigating social exclusion and challenging personal circumstances through strategic marriage arrangements, with each protagonist pursuing distinct individual goals ranging from financial necessity to deliberate rejection of social convention.