Embark Studios has partnered with Subway for a promotional tie-in with its multiplayer shooter Arc Raiders, offering exclusive in-game cosmetic items to players who buy meals at participating US restaurants. The campaign, called the Subterranean outfit promotion, runs from Thursday 20 August to Monday 26 October and coincides with the build-up to the game's Frozen Trail update, due on 8 October. It marks a rare foray into fast-food-style marketing for the game, which has largely stuck to crossovers with Embark's other title, The Finals.

Buying a qualifying meal unlocks a code redeemable for the Subterranean outfit, featuring a footlong sandwich strapped across the character's chest, plus one of three outfit variants (Nascosto, Astrolite or Rawhide), with the specific variant determined by the code type rather than player choice. Shoppers also receive a bundle of two in-game items, one weapon-related and one support-related, which rotate weekly throughout the promotion. The offer is limited to participating US restaurants, with redemption details available via the Subway website or app.