Tame Impala & Steve Lacy Hits Surge Thanks to Spider-Man – But Why is One Bigger Than the Other Abroad?
Two songs featured in the film Spider-Man: Brand New Day, Tame Impala's "Loser" and Steve Lacy's "Oh Yeah?", are climbing several Billboard charts, illustrating how the blockbuster's success is spilling over into music streaming. Domestically, Lacy's track has the edge over Tame Impala's on the US-focused Hot 100 and Streaming Songs charts, but internationally the picture reverses sharply, with "Loser" far outperforming "Oh Yeah?" despite the two songs pulling in roughly similar numbers of US streams.
On the Billboard Global 200, "Loser" jumped 51-5 while "Oh Yeah?" rose 158-23, and on the Global Excl. US chart "Loser" reached No. 6 compared with "Oh Yeah?" debuting at No. 69. "Loser" drew 30.1 million streams worldwide in the tracking week versus 20.5 million for "Oh Yeah?", with international markets accounting for 69% of Tame Impala's total. Billboard attributes the gap to Tame Impala's much stronger touring history and prior chart success abroad, including "Dracula" featuring BLACKPINK's JENNIE, whereas Lacy has a smaller international footprint and only one prior entry on the Global Excl. US chart.
- Spider-Man film boosts Tame Impala's "Loser" and Steve Lacy's "Oh Yeah?" on charts
- Lacy leads in the US; Tame Impala dominates internationally
- Tame Impala's edge abroad credited to years of global touring and prior hits
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Tame Impala (the stage name of Australian musician Kevin Parker) and Steve Lacy (an American singer-songwriter and former member of The Internet) both have songs featured in the new film Spider-Man: Brand New Day. Whenever a big blockbuster uses a track prominently, it often gets a lift on music charts as more people stream it, and that's what's happening here with Tame Impala's "Loser" and Steve Lacy's "Oh Yeah?" on Billboard's charts, which track song popularity in the US and worldwide.
Billboard compiles several charts, some measuring only US performance, such as the Hot 100 and Streaming Songs, and others measuring global performance, such as the Global 200 and the Global Excl. US chart, which excludes American listeners. Comparing how a song does on these different charts shows whether its popularity is concentrated in America or spread more evenly around the world.
This matters because it offers a case study in how an artist's existing international profile, built through touring and past hits, shapes how a song performs once a film boosts its visibility, even when two songs are attracting similar levels of interest from American listeners.