Meghan, Duchess of Sussex, appears set to weave British themes into her lifestyle brand As Ever following news that she and Prince Harry plan to spend time in the UK, according to public relations experts consulted by the Daily Mail. Rather than relocating the business itself, branding specialist Jordan Baker suggests Meghan is likely to use Britain as an additional layer of storytelling for a brand that remains fundamentally US-based and internationally focused, allowing her to refresh its image without a formal rebrand.

As Ever has so far been built around a Californian, Montecito-style aesthetic, drawing on farmers' market visits and Meghan's Los Angeles upbringing, exemplified by a recent post about her morning peppermint tea and yoga routine. Baker predicts the brand could introduce limited-edition English preserves, teas, seasonal homeware or collaborations with British makers, since Meghan already holds UK trademark protection across relevant categories, though she is unlikely to become a "traditional country entrepreneur" running an actual farm shop. The suggested approach is a blend of "California meets Cotswolds", layering in British countryside imagery and heritage ingredients while keeping the brand's aspirational, US-led identity intact, particularly following As Ever's split from Netflix earlier this year.