The Woobles, a beginner-friendly crochet kit brand, has launched a range of kits based on characters from the animated film KPop Demon Hunters, letting fans crochet their own plush versions of the film's cast. The kits are aimed at newcomers to crochet, using simple stitching techniques and pre-started stitches to make the craft accessible, which matters as it taps into the film's fandom while introducing a wider audience to a hands-on hobby.

The collection includes HUNTR/X members Rumi, Zoey and Mira, alongside fan favourites Derpy and sidekick Sussie Magpie, sold individually or as a bundle, with prices around $40 for most figures and $55 for the larger Derpy kit. Each kit is recommended for ages 12 and up and comes with custom yarn, a crochet hook, plastic eyes, stuffing, a yarn needle, stitch markers, a downloadable pattern and video tutorials for both right- and left-handed crocheters, plus unlimited email support and virtual office hours for anyone who gets stuck.