Tesla has discontinued its Solar Roof product, according to a report by Electrek, having reportedly told its network of third-party installers that the roofing tiles are no longer available to order and that only conventional solar panels will be supplied from now on. The move marks the end of an ambitious but troubled project that Elon Musk unveiled a decade ago, and reflects the company's decision to focus resources on its more commercially successful standard solar panel business instead.

Tesla first revealed Solar Roof in 2016 but did not reach mass production until March 2020, and the tiles never achieved anywhere near the scale Musk envisaged. Musk himself admitted in 2021 that "significant mistakes" had been made, causing delays and overspending, while a 2023 Wood Mackenzie report estimated only around 3,000 US homes had installed the product, far short of Tesla's target of 1,000 installations a week. Tesla has not made an official announcement, but its website now redirects the dedicated Solar Roof page to its regular solar panel page and has dropped Solar Roof from its Tesla Energy product menu, leaving only Solar Panels, Powerwall and Megapack. The company is reportedly investing in a new $10 billion factory near Houston, Texas, to expand production of its conventional solar panels.