Following the major Grand Theft Auto 6 leak, the individual responsible (known as Cyberleek) has adopted an unconventional strategy by publicly operating a website that sells commercial advertising and content creation opportunities rather than attempting to evade detection. The leaker claims to be raising funds through community support and strategic partnerships, offering premium ad placements, custom-made gameplay footage, and other exclusive content, with transactions conducted via Monero cryptocurrency and encrypted messaging.

The advertising model presents substantial legal risks for potential clients, as any brand choosing to associate with leaked proprietary materials would likely face enforcement action from Rockstar Games and Take-Two Interactive. The approach has drawn scepticism from observers, who note that participating advertisers would essentially be voluntarily implicating themselves in intellectual property theft alongside the original leaker, creating a straightforward legal liability chain.