Brand it like Beckham continues… Sir David trademarks 50th birthday rose from his daughter Harper
Sir David Beckham has applied to trademark the rose his daughter Harper created for his 50th birthday, in the latest extension of the family's "Brand Beckham" approach to protecting their commercial interests. The application, submitted by his company DB Ventures to the UK's Intellectual Property Office, aims to secure exclusive rights to the shrub rose so it can continue to be sold legitimately and copies can be prevented.
The Sir David Beckham Rose, a fragrant white bloom bred by David Austin Roses at 15-year-old Harper's request, was unveiled at the Chelsea Flower Show in May and is now sold nationwide at £38.50, with £2.50 of each sale going to the King's Foundation, of which Beckham is an ambassador. An insider said trademarking is a standard step to protect the rose and maximise proceeds for the charity, while also allowing legal action against counterfeiters, similar to a case last year in which Beckham won a US lawsuit banning hundreds of Chinese sellers from copying his branded goods.
- Beckham seeks trademark for the rose Harper created for his 50th
- Rose sold nationwide, part proceeds go to King's Foundation
- Move follows past legal action against counterfeit Beckham goods
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Sir David Beckham has applied to trademark a rose that his daughter Harper, aged 15, asked breeder David Austin Roses to create for his 50th birthday. The application was submitted by his company DB Ventures to the UK's Intellectual Property Office, and would give the family exclusive rights to the fragrant white shrub rose, which was unveiled at the Chelsea Flower Show in May and is now sold nationwide for £38.50, with part of each sale going to the King's Foundation charity.
This is the latest step in what has become known as "Brand Beckham", the family's broader effort to trademark and commercially protect their name, products and creations, from clothing lines to other ventures. Trademarking is a legal process that stops other companies or individuals from selling copies or counterfeits using the same name or design without permission.
The move matters because it shows how the Beckhams manage their commercial interests even for items tied to personal or charitable occasions, and it follows previous legal action Beckham has taken against counterfeiters, including a US lawsuit last year that stopped hundreds of sellers from copying his branded goods.