Golf Channel has postponed the premiere of Big Break x Good Good after its title sponsor, Golf Galaxy, withdrew its branding hours before broadcast. The decision follows widespread criticism of a Good Good Golf advert that showed a male golfer knocking down a female golfer over a golf club, placing the show’s return and Good Good’s wider partnerships under pressure.

Golf Galaxy, owned by Dick’s Sporting Goods, has not publicly explained its withdrawal, while Golf Channel says it needs time to make production updates and will air Payne Stewart Award coverage instead. The controversial Callaway-approved advert was removed and both Good Good and Callaway apologised; meanwhile, the PGA Tour is reviewing the situation ahead of November’s Good Good Championship, whose winner was due to receive an exemption.