‘Real Housewives’ Franchise Rings In 20th Anniversary With Huge Audience Boost For Latest ‘Ultimate Girls Trip’
The fifth season of The Real Housewives Ultimate Girls Trip, titled Roaring 20th, has begun strongly on Bravo, drawing 2.5 million viewers across platforms in its first week. The result represents a substantial rise on the previous season’s launch and reinforces NBCUniversal’s claim that the wider Real Housewives franchise is gaining momentum as it marks its 20th anniversary.
The premiere was up 112% overall and 97% on Bravo’s linear channel, while Peacock viewing rose 110% to a franchise streaming high; it became Bravo’s sixth-largest Peacock season premiere after seven days. NBCUniversal also reported 97 million social-media impressions, while recent seasons of Orange County and Atlanta increased their cross-platform audiences; the anniversary trip features seven Housewives visiting Orange County, Beverly Hills, Atlanta, Miami and New York City.
- Ultimate Girls Trip’s premiere reached 2.5 million viewers in its first week.
- Overall viewing rose 112% from the previous season premiere.
- Peacock recorded a franchise-high streaming audience.