Dolly Parton Specials Attract Summer TV Audience To Major Broadcasters

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Dolly Parton Specials Attract Summer TV Audience To Major Broadcasters

Deadline · 5 hours ago

Major US broadcasters rapidly scheduled tribute programmes after Dolly Parton died aged 80, with ABC’s special attracting the largest audience. The strong viewing figures are notable because they came during the quieter summer television period and show the continuing public interest in Parton’s life and career.

ABC’s 20/20 special drew 4.05 million live and same-day viewers on 25 August, the highest non-sport 10pm network broadcast for three months; Disney said it was also the most-viewed title on Disney+ and Hulu the following day. CBS’s competing one-hour special drew 2.1 million viewers, while NBC’s tribute aired on 26 August and its final ratings were not yet available; CBS and ABC both planned further tributes on 30 August.

  • ABC’s Dolly Parton tribute drew 4.05 million viewers.
  • CBS’s competing special attracted 2.1 million viewers.
  • Further tributes were scheduled for 30 August.

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