Sony Expands ULT Speaker Lineup with Larger Tower Models and Auracast Multi-Room Audio

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Sony Expands ULT Speaker Lineup with Larger Tower Models and Auracast Multi-Room Audio

Developing story first seen 1 hour ago

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Sony has expanded its ULT Power Sound range with three new tower-style party speakers, the ULT Tower Max, Tower 7 and Tower 5, which replace the previous Tower 10, XV800 and XV500 models respectively. Alongside their larger builds, the new speakers introduce broader physical connectivity, including USB-C, RCA and XLR inputs, letting them link up with DJ equipment or Sony's ULT MIC1 microphone for karaoke. The standout addition is a "Party Chain" feature using Bluetooth Auracast technology, previously exclusive to Sony's headphones, which allows multiple speakers to be wirelessly linked for multi-room audio, though only between the new models themselves.

Each speaker offers four preset EQ modes, ULT1, ULT2, FLAT and LIVE, switchable at the touch of a button to favour bass, natural sound or a live-performance feel. The flagship ULT Tower Max costs $1,500, features a rear woofer, four tweeters and a mid-range driver with 360-degree "Party Sound" projection, and gets upgraded wheels for easier moving. The ULT Tower 7 costs $650, offers IPX4 water resistance and up to 30 hours of battery life, while the smaller ULT Tower 5, priced at $450, matches the water resistance rating but lasts around 20 hours per charge.

  • Sony launches ULT Tower Max, 7 and 5 party speakers with more ports
  • New Auracast "Party Chain" enables wireless multi-room speaker linking
  • Prices range from $450 to $1,500, replacing older Tower models

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Sony's ULT Power Sound range is a line of loud, bass-heavy "party speakers" aimed at people who want big sound for gatherings rather than everyday hi-fi listening. The range sits alongside Sony's ULT headphones and earbuds, which share the same emphasis on boosted bass. These tower-style speakers are portable, battery-powered units designed to compete with rivals like JBL's PartyBox line.

A recurring challenge for portable party speakers has been linking several units together to fill a bigger space or play in multiple rooms at once, something that has traditionally relied on manufacturer-specific wireless systems. Auracast is a newer Bluetooth broadcasting standard designed to let compatible audio devices share a signal more flexibly than older Bluetooth pairing methods, and it has mostly been associated with headphones and hearing aids so far.

This matters because it shows how established audio brands are refreshing their party-speaker ranges with better connectivity and shared industry standards, in a market where such speakers are popular for parties, karaoke and outdoor events.

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