Belkin has launched its first Bluetooth trackers, working with both Apple's Find My and Google's Find Hub networks, marking its move from making AirTag accessories to producing its own competing devices. The key selling point is that, unlike AirTags or Google's Pixel Tag, each SureFind tracker comes with an attachment method already built in, such as a key ring or lanyard, removing the need for separate cases or clips.

The range includes the £11/$15 SureFind Spot with an integrated metal key ring, and the £18/$25 SureFind Loop Cable Tag, which doubles as a short USB-C charging cable; both launch this month. A wallet-friendly £20/$27 SureFind Card offers an IP68 water-resistance rating, while the flagship £29/$40 SureFind Wallet Stand magnetically attaches to phones, folds out as a stand, and blocks RFID signals to protect cards, though it won't be available until October.