Sarah Hiscox, a woman raised in wealth and privilege, has spoken publicly about how she became addicted to heroin, using it even while pregnant, until an intervention from her best friend, TV presenter Davina McCall, helped her get clean. Hiscox describes a childhood of material comfort but emotional coldness, which she says contributed to deep insecurity that later fuelled her addiction, and recounts how the drug came to dominate her life and her marriage.

The article details a 1998 incident, when Hiscox was 31, in which police stopped her while she was using heroin in her car with her children's car seat visible in the back; an officer gave her a helpline number rather than charging her. She continued using for two more years before reaching a "rock bottom" overdose in an Earl's Court drug den. Hiscox grew up in a wealthy Suffolk household with a Harley Street doctor father and was privately educated before entering London's Notting Hill social scene, where she met both her husband, architect Renshaw, and McCall, who had earlier been helped by Hiscox to overcome her own drug addiction. Hiscox has written a book, The Beginning And End Of Everything, about her experiences.