TikTok creator Skyelar Chase, known for luxury lifestyle content, has signed with Innovative Artists Entertainment for all-round representation, having previously had no agency backing. The deal reflects the agency's push to expand its digital talent division, which has recently added several hires from rival firms, and underscores the growing influence of lifestyle-focused creators within traditional talent representation.

Chase, who is Korean American and based in New York City while studying film at Columbia University, has more than 1.7 million TikTok followers and over 2.5 million across TikTok, Instagram and YouTube combined. She has produced fashion-week coverage for outlets including InStyle and Who What Wear, and has partnered with luxury brands such as Miu Miu, Fendi, Tiffany & Co., Prada, Dior Beauty and L'Oréal Paris. Innovative Artists' roster also includes actors such as Amanda Seyfried and Grace Van Dien, and the agency sold a minority stake to private equity firm Coral Tree Partners last year.