T-Mobile has launched a new promotional offer for its 5G Home Internet service, aimed at drawing broadband customers away from rivals with a combination of low monthly pricing and added incentives. The deal is designed to appeal to households seeking a straightforward, contract-free internet option without the usual data caps, extra equipment fees or price hikes that often accompany traditional broadband plans.

Under the offer, T-Mobile's Rely plan starts at $35 a month when customers sign up for AutoPay and bundle it with a voice line, plus applicable taxes and fees. New subscribers can also claim a pair of Apple AirPods 4 or up to $200 back via a prepaid card, along with one month of free service. The plan includes a five-year price guarantee and runs on T-Mobile's 5G network, which the company says now reaches more than 70 million US households, delivered through a self-install gateway device. The promotion follows T-Mobile's wider "250 Reasons" marketing campaign launched over the summer to coincide with America's 250th anniversary.