Meta has launched Muse, its first consumer AI agent, designed to be usable "with no technical experience" and capable of tasks such as browsing the web, online shopping, filling out forms, planning trips, sending emails and scheduling events. Unlike more technical agent tools from rivals, Muse aims to broaden access to AI agents by keeping setup simple, though this ease of use raises questions about how much control and caution users exercise when granting it permissions and access to personal accounts.

Muse runs as a standalone app, separate from the main Meta AI app, available on iOS, Android and the web, requiring only a Meta account rather than a Facebook or Instagram login. Engadget's tester recommends immediately checking settings to opt out of data sharing for model training, reviewing permission levels (Meta defaults to asking only for some actions, though "always ask" is advised given Meta's own warning that Muse can make mistakes), and being selective when connecting third-party services such as Spotify, Google or Notion, since Muse can access any service with a public API and can be linked to a credit card for making purchases.