Live Nation says non-English-speaking artists now make up 30% of its top 50 tours, up from just 8% before the pandemic, with company president Joe Berchtold predicting the share will soon exceed half. Speaking at a Goldman Sachs investor conference, Berchtold framed this as evidence that live entertainment is still in the "early innings" of becoming a truly global business, with growth increasingly driven by markets outside the US and Western Europe, such as Latin America and Japan.

Berchtold said the main barrier to further international growth is a shortage of suitable arenas, with 47 of the top 75 markets outside the US lacking adequate infrastructure, including major cities such as Rome, Istanbul, Seoul, Tokyo and São Paulo. Live Nation now operates 25 arenas worldwide, up from five a decade ago, and has 48 more venues in the pipeline at a cost of around $5.2 billion, over half of them outside the US. A record 159 million fans attended Live Nation shows in 2025, the first year international attendance outstripped domestic, and the company is targeting 225 million fans annually in the longer term.