Bristol has become the first British city to ban advertisements for fast fashion, with the Green-run council also imposing new restrictions on adverts for SUVs, airlines, cruises and fossil fuels. The policy, passed by the council's strategy and resources committee on an eight-to-one vote, applies to all council-owned advertising space, including billboards, bus shelters, and print and online media. It builds on a 2021 policy that made Bristol the first council outside London to ban junk food advertising, and reflects the city's increasingly Green political leanings.

More than 20 UK councils, including Cardiff, Edinburgh, Portsmouth and Sheffield, already restrict advertising for polluting products, but none had previously targeted fast fashion. The move follows campaigning by Adfree Cities, which likens the bans to historic curbs on tobacco advertising and is pushing for similar restrictions to be adopted nationally, including on Transport for London. Bristol elected Green MP Carla Denyer in 2024, the same year the Greens became the largest party on the council, and a council survey found 83% of residents are concerned about climate change.