Snap held an event in Los Angeles to revive interest in its Specs smart glasses following their widely criticised launch earlier this year. CEO Evan Spiegel unveiled new features and services designed to demonstrate clearer purpose for the expensive ($2,200) device, which had initially inspired public ridicule and calls for his resignation. The effort reflects the company's attempt to justify the product after its stock declined following the poor reception.

The major announcements included entertainment partnerships with HBO Max and Spotify, and a new "Specs Intelligence" system—described as anticipatory AI functioning across Snap glasses, iPhones and Macs. Snap also launched "Specs for Enterprise" with partnerships from Amazon, Salesforce, Nvidia and other firms to integrate the glasses into corporate workflows, particularly targeting IT technicians. Additional features announced included an NBA and WNBA basketball training application, though the article suggests the practical utility of many announced capabilities remains unclear.