Beckham receives £38m payout as brand empire profits soar after World Cup deals
Sir David Beckham has received a £38million payout thanks to record profits from his brand empire, which benefited significantly from World Cup sponsorships and endorsement deals during the 2026 tournament in the United States. His holding company, DRJB Holdings, nearly doubled its pre-tax profits to £50million in 2025, highlighting Beckham's continued commercial power as a global brand spanning sport, entertainment and lifestyle sectors.
Beckham's dividends came from lucrative partnerships with Adidas, McDonald's, Bank of America, Stella Artois and Lay's during the World Cup, alongside new menswear collections with Hugo Boss and eyewear partnerships with Safilo launched in 2025. Victoria Beckham's fashion and beauty brand also achieved profitability for the first time in its 18-year history, earning £7.3million in operating profit on revenues of £129.8million, contributing to the couple's combined net worth of £1.185billion.
- David Beckham received £38m dividend from record £50m holding company profits
- World Cup brand deals with major sponsors significantly boosted earnings
- Victoria's fashion brand turned profitable for first time in 18 years
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Originally published by Daily Mail as “David Beckham cashes in on £38million payout thanks to boosts from fashion collections and branding deals – including World Cup tie-ups”.