Banijay Officially Unveils New Sales Team Led By Cathy Payne With Five Key Lieutenants

Banijay Entertainment has announced its restructured sales team leadership following the All3Media merger, establishing a distribution powerhouse with over 250,000 hours of content. Chief Cathy Payne will oversee the combined unit alongside five senior lieutenants, as the merged company seeks to eliminate duplication and drive growth across global markets.

The new leadership structure comprises Matt Creasey (World excluding EMEA), Stephen Driscoll (EMEA), Rachel Job (Content), Shaun Keeble (Monetisation), and Andy Dickens (Communications & Marketing). The restructuring has resulted in the departure of several notable executives, including Nick Smith who took voluntary redundancy, as Banijay pursues €50 million in synergies within 12 months of the merger closing.