John de Mol’s Formats Giant Talpa Studios Heads to Mipcom With New Shows ‘Sing With Me,’ ‘The Golden Elevators’ (EXCLUSIVE)
Talpa Studios, founded by John de Mol, is taking new entertainment formats to the Mipcom television market, led by music show “Sing With Me” and quiz competition “The Golden Elevators”. Their launch plans and international orders show how the company is combining original ideas and partnerships to expand its formats across markets.
“Sing With Me”, made with IDTV, gives aspiring singers the chance to perform with established artists; it launches on Dutch channel SBS6 on 7 November. ITV in the UK and SBS6 have ordered “The Golden Elevators”, in which contestants choose between elevators representing answers to quiz questions, with wrong choices eliminating them and a jackpot awaiting those who reach the top. Talpa says it has 26 formats active in 34 countries, and partnership-developed shows account for more than 40% of its catalogue; “The Floor” has reached over 30 territories.
- Talpa is taking two new formats to Mipcom.
- “Sing With Me” launches in the Netherlands on 7 November.
- “The Golden Elevators” has orders in the UK and Netherlands.
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Talpa Studios is a television production company founded by John de Mol that specialises in creating entertainment formats. A television format is a template for a show that is sold internationally and adapted for different countries, with local broadcasters creating their own versions using regional talent and presenters.
The company currently operates 26 different formats across 34 countries, making it a significant player in the international television production industry. Many of Talpa's formats are developed in partnership with other production companies, with collaborative shows accounting for over 40% of its catalogue.
Mipcom is the television industry's major annual marketplace in Cannes where production companies present their programmes to international broadcasters. It is a key venue for securing broadcast orders and expanding a company's global reach, making it an important event for established format producers.