Farage, whilst serving as MP for Clacton and Reform UK leader, has established multiple income streams beyond his parliamentary role, the most lucrative being his ambassadorship with Direct Bullion. The gold bullion company has paid him £685,500 in total, including a recent payment of £270,000 for just 12 hours of promotional work.

Direct Bullion, based in Mayfair and founded in 2016, sells precious metals by framing gold as a hedge against economic uncertainty and declining purchasing power. The company generates significant revenue (£17m in 2022) whilst maintaining relatively small net assets of £2.6m, sourcing products from external suppliers and arranging secure storage through international vault providers rather than holding its own physical reserves.