X Games League Viewership Gets Serious Vert In TV Debut
EXCLUSIVE: The team-based era for action sports made an auspicious debut in Sacramento last week, delivering an audience of more than 12 million U.S. linear viewers across ESPN and ABC — up by 21% compared with recent Summer X Games broadcasts. Digital engagement also surged, with X Games YouTube views up 88% year-over-year. The three-day…