John Bradshaw Layfield, a veteran professional wrestler inducted into the WWE Hall of Fame, is expanding into social media by becoming a public figure on BZZR, a freshly launched digital platform designed for sports enthusiasts. The move marks his entry into the competitive social media landscape after decades of involvement in professional wrestling.

BZZR positions itself as a sports community intended to bring together fans whilst eliminating excessive noise and clutter from the typical social media experience. The platform has already attracted other notable wrestling personalities to establish its credibility, including MVP, Kayla Becker, and Dwayne Swayze, suggesting a deliberate strategy to leverage wrestling's cultural reach to build its user base.