This WIRED article, written by product writer Louryn Strampe, is a promotional guide to finding discount codes for Pura, a brand of smart scent diffusers. It matters chiefly as a shopping resource, rounding up the various ways readers can reduce the cost of Pura diffusers and their scent refills as of July 2026.

The piece outlines several offers: a referral scheme giving both parties $20, a 25% discount via the code PURA25OFF, 20% off smart diffusers, and 10% off a first order for newsletter sign-ups. It also promotes a subscribe-and-save deal that provides a free diffuser after a six-month scent subscription, alongside a 30-day trial. The article highlights Pura's summer scent collection and recommended models such as the Pura 4 and the large-room Pura Plus, and notes partnerships with fragrance brands including Otherland, Anthropologie and Disney.