LE SSERAFIM will headline the first-ever WNBA edition of "Amazon Music Presents: In the Paint", performing their latest single "Boompala" following the Prime Video broadcast of the Indiana Fever versus Phoenix Mercury game on Thursday. The performance marks a notable expansion of Amazon Music's music-and-sport series, which had previously been tied only to the NBA, and reflects both the WNBA's rising popularity and the K-pop group's growing global profile.

Members Sakura, Yunjin, Kazuha and Eunchae will perform in front of a basketball hoop, with group leader Kim Chaewon absent while on leave for a neck injury. Fans can then watch an exclusive performance of the group's song "Spaghetti" via the Amazon Music app. The appearance follows the group's album PUREFLOW opening at No. 1 on Billboard's Top Album Sales chart with 34,000 US copies sold, while "Boompala" has peaked at No. 98 on the Billboard Global 200. It also previews the 2026 LE SSERAFIM TOUR 'PUREFLOW', which starts on 11 July in South Korea and includes nine US dates in September and October.