Hasbro and Scooby Doo team up for one of the goofiest Transformers yet
Hasbro has announced a collaboration with the Scooby Doo franchise to create an unconventional Transformers toy set. The $58 package contains two transforming figures: the iconic Mystery Machine reimagined as a robot named Mysterious Prime, and a box of Scooby Snacks that becomes a robotic canine detective called Automutt. Though the pairing initially seems mismatched, the figures reportedly balance the visual aesthetics of both franchises into an appealing product.
The set showcases detailed craftsmanship, with Mysterious Prime featuring four swappable heads each representing a human member of the original team, along with distinctive accessories such as Fred's signature necktie and Velma's eyeglasses style. A small plastic camera reinforces the investigative theme. The release timing suggests strategic cross-promotion with Netflix's upcoming live-action Scooby Doo adaptation scheduled for 2027. Pre-orders are currently available, with shipments expected around early September.
- Hasbro teams up with Scooby Doo for a $58 Transformers toy set featuring the Mystery Machine and Scooby Snacks box converting into robots Mysterious Prime and Automutt
- Set includes detailed interchangeable heads representing each detective with character-specific accessories like Fred's ascot and Velma's glasses
- Release timing appears designed to promote Netflix's live-action Scooby Doo series launching in 2027