The reggaeton artist's halftime performance at the Super Bowl has set an Emmy record with nine nominations spanning technical and creative categories, including production design, choreography, lighting, and directing for a variety special. The recognition reflects the show's scope and production complexity across multiple creative disciplines.

Concurrently, Taylor Swift secured a second Emmy nomination for her concert documentary in the variety special category, with the film receiving additional recognition for editing, cinematography, and sound work. The Emmy voting window closes in late August, with Creative Arts ceremonies scheduled for early September and the main Primetime Emmy Awards following on September 14.