Netflix is reportedly weighing the introduction of always-on channels that would stream particular shows and films, according to a Wall Street Journal report. The move would echo free ad-supported services such as Pluto TV and Tubi, and comes as Netflix contends with signs of falling engagement. The company is said to be exploring the idea, alongside other options, as a way of reversing that decline.

Netflix is also apparently considering selling bundles that include rival streaming services, mirroring offerings already available from competitors like Apple TV and Prime Video. The report follows a recent Bloomberg story that Netflix has been trying to understand why second seasons of its shows are seeing significant viewership drops. The company has recently added easy-to-watch, background-friendly content such as video podcasts and clips from digital brands including BuzzFeed and Condé Nast, while its ad-supported tier — now priced at $8.99 per month after a recent rise — has grown increasingly popular. A Netflix spokesperson declined to comment.