Netflix has confirmed that around 300 titles on its platform have used generative AI, mostly during post-production, as the streaming giant leans further into the technology to cut costs and speed up output. The company disclosed the figure in its second-quarter earnings report, framing AI as a means of delivering "higher quality output more quickly and at a lower cost" rather than as a wholesale creative shift, with co-CEO Ted Sarandos telling investors that AI-enhanced sequences allow productions to include shots they otherwise couldn't have afforded.

Examples cited include The American Experiment, whose 17 minutes of "AI-enhanced" footage were reportedly made twice as fast and at half the cost of traditional methods, alongside Glory and Brasil 70: A Saga do Tri, which used AI for enhanced crowds, historical battle sequences and worldbuilding shots. The disclosure sits within a wider AI push that includes Netflix's acquisition of Ben Affleck's AI startup, a new AI animation studio, and an AI-recreated voice of Gene Wilder for Wonka's The Golden Ticket. The quarter also brought $12.56 billion in revenue, reaffirmed ambitions to double ad revenue to $3 billion, pushback on engagement concerns after a Bloomberg report on declining second-season viewership, and a shift to publishing its "What We Watched" viewing report annually instead of twice a year.