Netflix says its effort to bring major YouTube creators onto the platform is boosting viewing, with programmes led by Ms. Rachel, Mark Rober and Salish & Jordan Matter attracting sizeable audiences in the first half of 2026. The results matter because Netflix is competing directly with YouTube for viewers and creator talent, while many of these creators continue to publish on YouTube as well.

Ms. Rachel’s first season was Netflix’s ninth-most watched title of the period, with 37.3 million views, while its second season reached 31.3 million. Danny Go! recorded 26.4 million views and Salish & Jordan Matter received 25.8 million after launching in April; Mark Rober’s CrunchLabs seasons drew 14.4 million, 9.6 million and 8.4 million views respectively. Netflix has since signed further creator deals, though the article notes video podcasts have struggled to gain comparable traction.