Author Matt Haig, known for bestsellers including The Midnight Library and Reasons to Stay Alive, is opening a bookshop called Golden in Brighton's Seven Dials neighbourhood, an area that currently has no bookshop of its own. He announced the venture on Instagram, saying his belief that "all communities should have a bookshop" stems from growing up in a town without one, and framed the shop as being about freedom and offering an eclectic, non-judgmental selection.

The shop is due to open by Christmas 2026 and will be curated by Haig and trusted collaborators, stocking everything from graphic novels and children's books to banned books, art and music titles, and vinyl records, alongside occasional evening events. Haig, born in Sheffield, has written more than two dozen books and joins other authors who run their own shops, such as Jeff Kinney, Ann Patchett and George RR Martin, with fellow writers including Dawn O'Porter and Bonnie Garmus congratulating him on the announcement.