Apple Music has raised its subscription prices across the US, UK and Europe, its first increase since October 2022, citing rising licensing costs. The change matters because it continues a broader trend across the streaming industry, with major record companies pressing services to raise fees to better reflect inflation and to close the pricing gap with video-streaming platforms such as Netflix.

In the US, the Individual plan rose from $10.99 to $11.99 a month, the Family plan from $16.99 to $19.99, and the Student plan from $5.99 to $6.99, with equivalent rises in the UK and eurozone. New subscribers pay the higher price immediately, while existing customers move to it at their next billing cycle. The rise brings Apple Music close to rival Spotify, which raised its US Individual plan to $12.99 in February 2026 and has been lifting prices across more than 150 markets; the global music-streaming market reached 921.6 million subscribers by the end of 2025.