A major Halloween decoration retailer has announced a six-foot animatronic portraying Ash Williams, the iconic protagonist from Sam Raimi's Evil Dead films. The motion-activated figure reproduces the character's medieval costume from Army of Darkness, complete with his recognizable chainsaw prosthetic, though buyers can swap it for an alternate metal gauntlet arm. Set to retail for approximately $350 ahead of the 2026 Halloween season, the piece combines animated movement with sound and dialogue effects to recreate the character's on-screen persona.

The Ash animatronic is among over 75 new Halloween decorations the retailer introduced for 2026, drawing from diverse film properties including horror classics, fantasy epics, and children's entertainment. A 14.5-foot Balrog figure represents the largest licensed retail animatronic the company has produced. The timing coincides with continued activity in the Evil Dead franchise, including the recent film Evil Dead Burn and an upcoming 2028 prequel titled Evil Dead Wrath.