12 Korean Beauty Brands Endorsed by K-Pop Stars and Skincare Junkies Alike
Billboard highlights 12 Korean beauty brands popular with K-pop artists and skincare enthusiasts, presenting them as increasingly accessible to US shoppers through retailers including Amazon and Ulta. The article matters chiefly as a shopping guide showing how celebrity endorsements and viral moments help drive international interest in K-beauty.
– Laneige: BTS’s Jin became its first male ambassador in 2024; its customisable Lip Sleeping Mask costs $28.
– Mediheal: backed by (G)I-DLE’s Minnie and reportedly used by several idols; its collagen eye patches are listed at $18.
– ETUDE: formerly represented by LE SSERAFIM’s Kazuha; its fragrance-free Soonjung cleanser is priced at $15.99.
– Mixsoon: its SPF 50 Bean Sunscreen moisturiser is associated with BTS’s Suga and has sold more than 9,000 units on Amazon in a month.
– The featured products focus on hydration, blemish care, gentle cleansing, collagen support and sun protection.
- K-pop endorsements are boosting K-beauty’s international appeal.
- Billboard recommends 12 accessible Korean beauty brands.
- Laneige, Mediheal, ETUDE and Mixsoon are among the examples.