# 2026 World Cup Final Pairs Messi’s Potential Farewell with History-Making Halftime Spectacle

- URL: https://talkfuse.com/story/2026-world-cup-final-pairs-messis-potential-farewell-with-history-making-halftime-spectacle/
- Published: 2026-07-19T14:17:05+00:00
- Topics: Business, Companies, Culture, Elections, Entertainment, Europe, Fashion, Film, Football, Politics, Sport, World

## Key points

- Argentina faces Spain in the 2026 World Cup final, potentially Lionel Messi's last international appearance
- Fanatics' "We're Still Wearing It" campaign celebrates Messi's number 10 jersey and the match's historical significance
- FIFA debuts its first Super Bowl-style halftime show, featuring Madonna, Shakira, Justin Bieber, BTS, and Coldplay, curated by Chris Martin

## Summary

Argentina and Spain will contest the 2026 FIFA World Cup final, an occasion that may mark Lionel Messi's final appearance in international football. Sports merchandise company Fanatics has capitalised on the moment with its "We're Still Wearing It" campaign, which centres on Messi's iconic number 10 jersey and emphasises the cultural weight of what could be his last match for Argentina.

The championship match will also pioneer FIFA's first Super Bowl-style halftime show, assembled by Coldplay's Chris Martin with an roster of global performers including Madonna, Shakira, Justin Bieber, and BTS. The entertainment lineup expands to feature Coldplay, Burna Boy, conductor Gustavo Dudamel, and the PS 22 Chorus, signalling a dramatic shift toward major-scale entertainment production at the World Cup final.

## Coverage

- [The Hollywood Reporter: Fanatics Debuts “We’re Still Wearing It” Campaign Honoring Lionel Messi Ahead of World Cup Final](https://www.hollywoodreporter.com/business/business-news/fanatics-lionel-messi-retirement-ad-world-cup-final-1236651602/)
- [Variety: How to Watch the World Cup Final Halftime Show Live Online](https://variety.com/2026/shopping/news/how-to-watch-world-cup-halftime-show-live-online-streaming-1236814990/)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.